This book is a complete practical guide to creating a digital business, from the initial business idea to the company exit, with a series of easy-to-apply strategies to ensure your online business is a lasting success. The right combination of advice, exercises, checklists, anecdotes, case studies and experiences drawn from business leaders makes this manual a safe guide through all the steps of the digital business.
“Starting a digital start-up is more difficult than you can imagine, this book will help you follow the right path by avoiding traps; this is the Gospel of the digital startupper … word of Angel” Francesco Marini Clarelli, winner of the European Business Angel Award, president and co-founder of Italian Angels for Growth.
How do I know if my idea will work? How do I choose the business model?
How can I reach my target? The journey of your digital startup begins from these questions.
This book is a practical and complete guide that follows step by step the business of a digital company, from the initial idea to the sale of the company, with a series of easy-to-apply strategies to ensure your online business a lasting success. The right combination of tips, exercises, checklists, anecdotes, case studies and experiences drawn from business leaders.
* Evaluate if your business idea can work in the digital world.
* Go to all the markets of the world through social networks.
* Generate qualified traffic to your site and convert visitors into paying customers.
* Use SEO and SEM techniques effectively.
* Attract capital and protect your business.
* Build a strong brand and consolidate it over time.
* Select and retain a solid team.
* Sell the company or find a suitable successor.
Cheryl Rickmancombines the activity of an online entrepreneur with that of a freelance writer and ghostwriter on issues of entrepreneurship, startup and business growth. At twenty-five he created WebCritique, a usability and web content consultancy company. In 2000 she was co-founder of the online music magazine ilikemusic.com (I Like Music). She is the author of the best-selling book The Small Business Start-Up Workbook and has collaborated in writing various successful business books.
